Technical SEO
Technical SEO focuses on the parts of a website that affect how search engines crawl, understand and index its pages.
Depending on the website, this can include:
- Website crawling and indexing
- URL structure
- XML sitemap review
- Robots.txt review
- Canonical implementation
- Redirects
- Duplicate-content issues
- Broken links
- Page performance
- Mobile usability
- Core Web Vitals considerations
- Structured data
- Website architecture
- HTTPS and technical accessibility
Technical SEO does not replace good content. It provides the foundation that allows useful content to be discovered and understood properly.
Online stores and large websites usually need extra attention here — see our e-commerce SEO and enterprise SEO services.